Twitter

Twitter is one of the most popular social networks used in today's society. According to Grosocial, a few benefits include: twitter is massive, every tweet goes to your followers, tweets are easy to create, and you get to the point. Some of the disadvantages include: it's busy, not ideal for visual content, character limit of 140, and not everyone can advertise.

Twitter is not exactly my favorite social media, but like any other 20 year old, I still have an account. Up until now, I have used Twitter as a personal tool and just for fun. For this activity, I tried using it as a professional tool.

I started with a general hashtag search of marketing. These results led me to a wide variety of topics. I found that hashtags, unless very specific can lead to an overload of information from too many different sources. However, it popped up with some of the top marketing accounts. This led me to follow an account @AMA_Marketing. I find it easier to find an interesting profile and go through their posts rather than search through several accounts' posts.

While on the AMA Marketing page I did find some useful articles and facts.

Twitter can be used in a variety of settings. From a company's standpoint, they could post new product releases, discounts, surveys, and accomplishments, etc. Twitter is a good way to promote to loyal customers and possibly have your customers retweet your posts, giving you additional free advertisement. 

Extra Credit

Some educators view social media and technology as a road block to education, some welcome it with open arms. One possibility for Twitter engagement in the classroom is posting surveys or quizzes online. Twitter allows the in and out of class interaction. However, speaking from personal experience I think involving Twitter in the classroom can be distracting. My high school went 1-1 (every student got a laptop). This was meant to be helpful education-wise and it was very beneficial but at the same time it did provide a lot of distraction. "Twitter has great potential for making educational experiences engaging, creative, fun and interactive for learners" (Rockinson, 2011). I agree with that statement, as long as it is monitored and applied to the classroom effectively. 

Rockinson-Szapkiw, Amanda J. "Engaging Higher Education Students Using Twitter." N.p., 2011. Web.

"The Pros and Cons of Twitter." GroSocial. GroSocial, 30 Oct. 2013. Web. 02 Dec. 2015.