Facebook

Facebook is one of only original social networking sites still around. I remember creating an account nearly eight years ago. It has captured some of my best and worst moments online. Some of the pros of Facebook are it's easy to set up, you can like, comment and share, successful pages will update page regularly with useful and interactive material, and you can link different accounts using Facebook apps. Some cons include: updating page can take more time than expected, for businesses it can take a while to build up fan base, must monitor closely because customers could post negative feedback and that needs to be taken care of quickly (Dara Creative). It will take time and effort to keep up with Facebook but the outcomes are worth it.

If a business does not have a Facebook page, they are missing out on a big opportunity. Why wouldn't you want to take advantage of a free marketing tool with an audience of 728 million every day?! Facebook is used by people of all ages. It started out with teens but throughout the years has evolved to be for all generations. Having a Facebook presence allows the company to become more personal with the customers. Facebook allows one to plan posts ahead of time and schedule them making it easier. Having a Facebook page is free, however, you can pay a minimal charge to create advertisements. When setting up your page you can choose categories your business would go under and other users with those same interests will likely get your advertisement.

At my past internship Facebook was our best and favorite marketing tool. It is nice because it gives you analytics of how you're doing over time and where your clients are based out of, making it easier to target them. I prefer Facebook to all the other social networks we have looked at so far.

"Pros and Cons of Facebook for Business." 2014. Dara Creative, n.d. Web. 02 Dec. 2015.